Louma for Education & Training
From enquiry to enrolment, with every family followed up
Admissions is a sales process with a deadline. Louma captures enquiries by programme, books open days and tours, keeps parents and students informed through the decision, and shows the admissions team exactly where each applicant stands before the intake closes.
Sales overview
Last 30 days · All sourcesLeads → Appointments by week
Lead sources leads · won
Team activity today
The reality in education
Admissions teams run on intakes, deadlines and too many spreadsheets
Enquiries spike around open days and intake announcements. Follow-up capacity doesn't. Families who don't hear back choose the school that called.
Enquiries by programme, tracked by nobody
Website, phone, WhatsApp and events all generate enquiries for different courses and years; the tracker is a shared spreadsheet.
Open days booked, not converted
Attendees aren't followed up in a structured way after the event.
Intake deadlines missed
Applications stall at document stage with no reminders, and places go unfilled.
How education businesses run on Louma
From first enquiry to confirmed place
Enquiry capture by programme
Forms and ads create leads tagged with programme, year of entry and source, assigned to the right admissions officer.
Lead managementOpen-day and tour booking
Group event and individual tour booking pages, with reminders and post-event follow-up sequences.
Appointment bookingEnrolment pipeline
Enquiry → visit → application → offer → accepted → enrolled, with automated reminders for missing documents and deposit deadlines.
Pipeline managementParent and student communication
WhatsApp, SMS and email in one inbox, with templates for offers, reminders and intake updates — every message on the family's record.
WhatsApp CRMA typical setup
What an education implementation looks like
During implementation we configure Louma around how education businesses actually generate, work and close opportunities. A typical configuration includes:
- Enrolment pipeline per intake and programme
- Programme, year of entry, guardian and funding custom fields
- Website and campaign lead capture with source attribution
- Open-day and tour booking calendars with reminders
- Post-visit and post-application follow-up sequences
- Document and deadline reminder workflows
- WhatsApp Business connection for family communication
- Intake-based campaigns and reactivation of previous enquiries
- Admissions dashboard: enquiries, visits, applications, enrolments by programme and source
Need more opportunities?
Need more enquiries for a specific programme?
For training centres and professional education, Louma's qualified lead generation can target employers or individuals matching a programme profile and deliver only those who've requested information or a consultation.
Get Qualified LeadsCommon questions from education teams
Does Louma replace our student information system?
No. Louma runs admissions and enquiry follow-up. Enrolled-student records, timetables and grades stay in your SIS; we connect where an integration exists.
Can we manage several intakes and programmes?
Yes. Pipelines can be created per intake or programme, each with its own stages, deadlines and automations.
Can parents book tours online?
Yes. Booking pages show available tour or open-day slots and send confirmations and reminders automatically.
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See how Louma would work for your education business
Book a 30-minute demo. We'll walk through your lead sources, your sales process and exactly what Louma would automate for you.