Louma for Home Services
Quote faster, follow up harder, win more jobs
Quote requests from ads, the website and phone calls into one pipeline. Louma books the estimate, reminds the homeowner, chases the proposal and shows you which campaigns produce signed jobs — not just phone calls.
Sales overview
Last 30 days · All sourcesLeads → Appointments by week
Lead sources leads · won
Team activity today
The reality in home services
Home services leads are expensive and time-sensitive
A homeowner with a broken AC or a leaking roof calls the first three contractors on Google. Whoever picks up — or texts back — gets the estimate visit.
Calls missed on the job
The owner is on a roof; the office phone rings out; the lead calls the next company.
Estimates that don't convert
Proposals go out and nobody follows up, because everyone's busy with this week's jobs.
Ad spend judged by calls, not jobs
You know Google Ads produced 80 calls. You don't know how many became signed contracts.
How home services businesses run on Louma
From quote request to signed job
Never miss a lead
Missed-call text-back, web-form capture and instant assignment to the estimator or office. Every lead is attributed to its source.
Business callingEstimate scheduling
Booking pages and calendars for estimators by territory, with confirmations, reminders and reschedule links sent by SMS.
Appointment bookingProposal follow-up
A pipeline from lead → estimate → proposal → signed, with automated follow-ups after a quote and tasks for the salesperson when the customer replies.
Pipeline managementJob-level attribution
Reporting from campaign to lead to estimate to signed job value, so budget moves to what wins work. Managed Google Ads on Growth and Scale.
ReportingA typical setup
What a home services implementation looks like
During implementation we configure Louma around how home services businesses actually generate, work and close opportunities. A typical configuration includes:
- Pipelines per service line (installation, repair, maintenance) with quote stages
- Service-type and property custom fields; job value on every opportunity
- Business number with missed-call text-back and call tracking per campaign
- Estimator calendars by territory with SMS confirmations and reminders
- Post-quote follow-up sequence and stale-proposal alerts
- Seasonal maintenance and reactivation campaigns to past customers
- Review requests after job completion
- Google Ads conversion tracking from click to signed job
Need more opportunities?
Need more commercial or high-ticket opportunities?
For solar, roofing, HVAC replacement or commercial contracts, Louma's qualified lead generation can target property owners, managers or businesses in your service area and deliver only those who've requested a quote or a visit.
Get Qualified LeadsCommon questions from home services teams
Can our office and field team both use it?
Yes. The office works from desktop; estimators and technicians use the mobile app for calls, texts, appointments and pipeline. Everything syncs to one record.
Does it integrate with our field service or job management software?
Louma handles lead-to-signed-job. Job scheduling and dispatch can stay in your existing system; we connect the two where an integration or webhook exists.
Can we track which ads produced signed jobs?
Yes. Source and campaign are attached to each lead, and won job value is reported by campaign — including phone calls via tracking numbers.
Related
See how Louma would work for your home services business
Book a 30-minute demo. We'll walk through your lead sources, your sales process and exactly what Louma would automate for you.