Qualified lead generation
Don't pay for cold data. Pay for qualified interest
Most "lead lists" are just names. Louma builds the list, does the outreach, handles the replies and qualifies the interest — then delivers only the prospects who want to talk, straight into your pipeline.
What you receive
Illustrative example. Actual criteria and volumes are agreed per campaign.
How it works
From a target profile to a booked conversation
Eight stages. You're involved at the start (targeting and criteria) and the end (talking to interested prospects). Louma runs everything in between.
Definition
What counts as a qualified lead
A database contact is not a qualified lead. A prospect becomes billable only when it meets the qualification criteria we agree with you before the campaign launches. Typical criteria include:
- Positive response to outreach
- Request for information
- Request for pricing
- Request for a quotation
- Qualification form completed
- Callback requested
- Meeting requested
- Meeting booked
- Other agreed indication of genuine commercial interest
Why we insist on agreeing criteria first. It protects both sides. You know exactly what you're paying for, and we know exactly what we're delivering. If a response doesn't meet the definition, it isn't billed — no exceptions, no "marketing qualified" fine print.
Pricing
Starting at $25 per qualified lead
Pricing is set per campaign, because a qualified lead for a $300 service and a qualified lead for a $50,000 contract are not the same amount of work. The rate depends on:
Lead volumes and pricing depend on targeting and agreement. We don't guarantee a fixed number of qualified leads — we agree a target, report transparently, and bill only for what qualifies.
| Example at the starting rate | Investment |
|---|---|
| 100 qualified leads | Starting from $2,500 |
| 200 qualified leads | Starting from $5,000 |
| 500 qualified leads | Starting from $12,500 |
Why it works better inside Louma
Leads that arrive with context, not a spreadsheet
Because qualified prospects are delivered directly into your Louma CRM, they arrive assigned to a salesperson, tagged with their source and their reply, with a follow-up task already created. Your team responds in minutes — and the manager sees what happened next.
Questions about qualified leads
Do I need a Louma membership to buy qualified leads?
Qualified lead generation is a separate service from the Louma membership. Leads are delivered into Louma, so an active account is where they land and where your team works them. If you're not yet a Louma customer, book a demo and we'll scope both together.
What channels do you use for outreach?
It depends on your market and target customer — typically a combination of email sequences and, where appropriate and compliant, phone and messaging. Channel mix is agreed during scoping and affects pricing.
Do you guarantee a number of leads?
No. We agree a target volume, report transparently on reach, response and qualification rates, and bill only for prospects who meet the agreed criteria. Actual volumes depend on targeting, market and offer.
Who owns the prospect data?
Qualified leads delivered into your Louma account are yours. Contact data is handled in line with applicable data-protection rules for the markets we target, which we confirm during scoping.
See how Louma would work for your business
Book a 30-minute demo. We'll walk through your lead sources, your sales process and exactly what Louma would automate for you.