SMS
The channel people actually read
Text messages get opened. Louma makes SMS a real sales channel: two-way conversations from the inbox, automated follow-ups and reminders, campaign messaging — with every text saved on the CRM.
Thursday 10:30 works for me 👍
Can you send the pricing?
Re: Proposal for Q4 campaign
Missed call · auto-text sent
Thanks, talk tomorrow
Why it matters
Texting from personal phones isn't a system
Reps text customers because it works. But when it happens on personal numbers, the business can't see it, can't automate it and can't measure it.
Louma gives the team business-number SMS with templates, automation and a shared history — so texting works for the customer and the company.
Reminders typed by hand Or forgotten — and a no-show follows.
No follow-up after a missed call The most obvious text never gets sent.
Mass texts from the wrong tool Campaigns that don't know who's already a customer.
Texts nobody else can see A customer's last message lives on one phone.
How Louma handles it
SMS as part of the conversation, not a separate app
Every text runs through the unified inbox and the automation engine.
1-to-1 conversations
Reply from desktop or mobile using the business number. Threads sit alongside WhatsApp, email and calls.
Automated follow-up
New lead, no reply, missed call, stage change — Louma sends the right text at the right time and stops when they answer.
Reminders and notifications
Appointment confirmations, reminders, reschedule links and no-show recovery messages.
Campaign messaging
Segmented SMS campaigns to lists that exclude current customers, opt-outs and open opportunities as you choose.
Templates and personalisation
Reusable templates with merge fields for names, appointments, salespeople and offers.
Compliance built in
Opt-out handling and sending rules configured for your region.
What's included
What SMS includes
SMS is included in every membership; usage is billed at $80 per 1,000 messages plus any carrier charges.
- 1-to-1 two-way SMS
- Automated SMS in workflows
- Appointment reminders
- Missed-call text-back
- Notifications
- Campaign messaging
- Templates & merge fields
- Segmentation
- Opt-out management
- Mobile app texting
- Conversation history on the contact
- SMS reporting
Who it's for
For appointments, quotes and quick questions
Clinics, salons and med spas cutting no-shows; home-services companies confirming estimate visits; dealerships and real estate agents nudging quiet leads; schools reminding parents. Anywhere a short, timely message beats a missed call.
Connected to the rest of Louma
SMS is a channel in the unified inbox and an action in automation. Texts log on the CRM record, and reminders tie to the appointment calendar.
In practice
Cutting no-shows without a front desk
- A consultation is booked for Thursday 10:30.
- Confirmation SMS sent immediately with a reschedule link.
- Reminder sent 24 hours before; second reminder 2 hours before.
- Customer replies "running late" — the salesperson sees it in the inbox and adjusts.
- If the customer had no-showed, a rebooking sequence would start automatically.
Common questions
Can customers reply to the texts?
Yes. SMS is two-way. Replies land in the unified inbox on the customer's record and can trigger tasks or workflows.
Can I send SMS campaigns to my whole database?
Yes, to segmented lists with opt-out handling. Sending rules and consent requirements depend on your region; we configure them during implementation.
Are SMS reminders automatic?
Yes. Confirmations, reminders and no-show follow-ups are automated workflows tied to your calendar.
What does SMS cost?
$80 per 1,000 messages, plus any carrier or regional charges that apply.
See how Louma would work for your business
Book a 30-minute demo. We'll walk through your lead sources, your sales process and exactly what Louma would automate for you.