Sales. Automated.
Turn more leads into customers
Louma brings your CRM, sales team, conversations, marketing and automations together — so every opportunity gets the follow-up it deserves.
Sales overview
Last 30 days · All sourcesLeads → Appointments by week
Lead sources leads · won
Team activity today
Built for businesses that generate leads, book appointments and run sales teams — in real estate, healthcare, home services, automotive, education and B2B.
The problem
Your leads shouldn't live in six different places
Ads in one dashboard. Enquiries in WhatsApp. Calls on someone's mobile. Follow-ups in a spreadsheet nobody updates. Every gap between tools is a place a lead goes quiet — and nobody notices until the month is over.
One inbox. One pipeline.
The platform
One platform instead of ten disconnected tools
Louma replaces the stack most sales teams stitch together — CRM, dialer, texting, WhatsApp, email marketing, booking, forms, landing pages, automations and reporting — with one system that already knows who each customer is.
CRM & leads
Every contact, source, conversation and deal in one record. Nothing falls through.
Sales CRMSales team
Automatic assignment, tasks, response-time tracking and per-rep performance.
Sales team managementCommunication
Calls, SMS, WhatsApp and email — one inbox, one customer history.
WhatsApp CRMAutomation
Follow-ups, reminders, nurturing and routing that run without anyone remembering.
Marketing automationAppointments
Online booking, team calendars, confirmations and no-show recovery.
Appointment bookingMarketing & attribution
Know which campaigns produce customers, not just clicks. Managed Google Ads available.
ReportingReputation & content
Review requests, monitoring and a social calendar — connected to the same customer data.
ReputationQualified leads
Need more opportunities? We build, reach and qualify — you pay for qualified interest.
Qualified leadsLead management
Never lose track of a lead again
Every enquiry — from an ad, a form, a WhatsApp message or a missed call — becomes a contact in Louma with its source, its owner and its full history attached. Smart lists, tags and custom fields keep your database usable instead of just big.
- See exactly where each lead came from — down to the campaign.
- Assign leads automatically by territory, product or round-robin.
- Qualify with forms and surveys before a salesperson spends time.
- Merge duplicates, import cleanly, segment by anything you track.
Daniel Reyes
Source: Google Ads · "dental implants near me" · Owner: Sarah M.Timeline all channels
Pipeline
Know exactly where every deal stands
Drag opportunities between stages you define. Values, next steps and owners are always visible, so forecasting is a glance instead of a meeting. When a stage changes, Louma can trigger the follow-up automatically.
- Multiple pipelines for different products, teams or locations.
- Opportunity value, expected close and win/loss reasons.
- Tasks and reminders attached to the deal — not lost in someone's notebook.
New lead 8 · $41k
Contacted 12 · $73k
Appointment 6 · $58k
Proposal sent 5 · $112k
Communication
Every conversation. One inbox
Calls, SMS, WhatsApp, email and website chat land in the same thread, tied to the same customer. Anyone on the team can pick up where the last message left off — and managers can see it happened.
Thursday 10:30 works for me 👍
Can you send the pricing?
Re: Proposal for Q4 campaign
Missed call · auto-text sent
Thanks, talk tomorrow
Sales team management
Give your team clarity. Give managers visibility
A manager should be able to answer, without asking anyone: how many leads came in, who got them, how fast they were contacted, how many booked, how many closed — and where the rest went.
Sales team · this month
Leads assigned by round-robin| Salesperson | Leads | Contacted | Avg. response | Appts | Won | Revenue |
|---|---|---|---|---|---|---|
| SMSarah M. | 64 | 62 | 6 min | 21 | 9 | $58,400 |
| JKJames K. | 61 | 54 | 18 min | 15 | 6 | $41,900 |
| PNPriya N. | 59 | 42 | 2h 10m | 9 | 4 | $22,100 |
| TOTom O. | 58 | 54 | 11 min | 17 | 7 | $47,300 |
17 leads not contacted within 1 hour → manager alert sent · 3 overdue follow-ups reassigned
Automatic assignment
Round-robin, by territory, by product, or by availability. No more leads sitting unowned in a shared inbox.
Response-time accountability
See who contacted each lead and how quickly. Alert a manager when a lead waits too long.
Performance you can act on
Leads, calls, appointments, conversion and revenue by salesperson — so coaching is based on data, not impressions.
Automation
Follow up while your team focuses on selling
The first follow-up goes out in minutes, not days. If there's no reply, Louma tries again — on the channel the customer actually uses. When they respond, the right salesperson gets a task. Your team handles conversations; Louma handles remembering.
Triggers: new lead, form submitted, appointment booked or missed, stage changed, reply received, no response, tag added, deal won.
Actions: email, SMS, WhatsApp, task, notification, assign, move stage, wait, condition, book, update contact.
Marketing & reporting
Know what's working. Fix what isn't
Because leads, conversations and deals live in the same system, Louma can connect a Google Ads click to a booked appointment to won revenue. You stop optimising for cheap leads and start optimising for customers.
- Lead source and campaign attribution on every contact.
- Conversion tracking from ad to appointment to sale.
- Managed Google Ads campaigns on Growth and Scale memberships (ad spend paid separately).
- Dashboards for owners, managers and salespeople.
Lead source → revenue
Quarter to dateBy campaign leads · appts · won · revenue
Mobile
Your sales team, working from anywhere
New lead notifications, calls, WhatsApp and SMS, appointments, tasks and pipeline — on the phone your salespeople already carry. Every action syncs back to the same record the manager sees.
Today
4 open opportunities · 2 tasks overdue
Optional service
Need more opportunities? Don't pay for cold data
Louma can build a targeted prospect database, run outreach and qualify the responses — then deliver only the prospects who've shown real commercial interest straight into your pipeline. Pricing starts at $25 per qualified lead and depends on your industry, market and qualification criteria.
Pricing
Transparent pricing. No surprises
One implementation fee, one monthly membership, usage-based communication, and qualified leads only if you want them.
Questions people ask before a demo
What is Louma?
Louma is an all-in-one sales platform: CRM, lead management, sales pipelines, sales team management, a unified inbox for calls, SMS, WhatsApp and email, marketing automation, appointment booking, forms, landing pages, reporting and attribution. It's delivered as a configured system with implementation and ongoing service — not an empty login.
Can Louma replace my current CRM?
For most lead-driven businesses, yes. We import your contacts, rebuild your pipelines and stages, set up your team and permissions, and connect your channels during implementation. If a specific integration is essential to you, we'll confirm it before you commit.
Can I keep my existing phone number?
In most regions you can port an existing business number into Louma or forward calls from it, so customers keep calling the number they know while every call is tracked in the CRM. Availability depends on your country and carrier — we confirm this during scoping.
Does Louma work with WhatsApp?
Yes. Louma connects WhatsApp Business numbers so your whole team can send and receive WhatsApp messages from the shared inbox, use approved templates for automated follow-ups, and keep every conversation on the customer record. WhatsApp connectivity is $20 per connected number per month, and message templates follow WhatsApp's policies.
How long does implementation take?
Typically two to four weeks from kickoff to your team working live in Louma, depending on how many channels, pipelines and automations you need. It includes two live training sessions.
See how Louma would work for your business
Book a 30-minute demo. We'll walk through your lead sources, your sales process and exactly what Louma would automate for you.