Platform overview
Everything your sales team needs. One platform
Louma isn't a CRM with add-ons bolted on. It's one system where leads arrive, conversations happen, salespeople work, follow-ups run and results are measured — so nothing has to be copied between tools and nothing gets lost between them.
Sales overview
Last 30 days · All sourcesLeads → Appointments by week
Lead sources leads · won
Team activity today
Stop managing tools
Start managing opportunities
Here's the stack most lead-driven businesses run on today, and what Louma does with each piece.
| What you use today | What it's for | In Louma |
|---|---|---|
| A CRM (or a spreadsheet) | Storing contacts and deals | Sales CRM with source, owner, history and pipeline on every record |
| Phone + mobile numbers | Calling leads | Business calling tracked, recorded and attributed to the salesperson |
| Personal WhatsApp | Chatting with customers | WhatsApp CRM — shared inbox, templates, automation, full history |
| Texting app | Reminders and follow-ups | SMS — two-way, automated, in the same thread |
| Email marketing tool | Campaigns and newsletters | Email campaigns, sequences and nurturing tied to the pipeline |
| Scheduling tool | Booking appointments | Appointment booking with team calendars, reminders and no-show recovery |
| Form & landing page builder | Capturing leads | Forms, surveys, landing pages and funnels that create contacts automatically |
| Automation tool | Connecting everything | Automation that already knows every contact, channel and stage |
| Reporting dashboard | Understanding performance | Reporting & attribution from ad click to won revenue |
| Review & social tools | Reputation and content | Reputation and social management, connected to the same customers |
Capabilities
Grouped by outcome, not by feature count
Capture every lead
Forms, landing pages, ad integrations, inbound calls, WhatsApp and email all create contacts with source attached. Duplicates merged. Assignment automatic.
Lead managementTrack every deal
Custom pipelines and stages, drag-and-drop, values, forecasts, tasks and win/loss reasons.
Pipeline managementRun the team
Users, roles, ownership, round-robin, response-time monitoring and per-rep performance.
Sales team managementTalk on every channel
Calls, SMS, WhatsApp, email and website chat in one inbox with one customer history.
Unified conversationsFollow up automatically
Triggers, actions, conditions and waits — from first-response to long-term nurturing and reactivation.
AutomationBook more appointments
Online booking, team calendars, confirmations, reminders, rescheduling and no-show workflows.
Appointment bookingMeasure what matters
Leads, response times, appointments, conversion, revenue and attribution by source, campaign and salesperson.
ReportingBuild reputation
Automated review requests after the moments that matter, review monitoring and feedback.
ReputationAdd opportunities
Optional qualified lead generation delivered straight into your pipeline.
Qualified leadsMobile
The whole operation, in your salesperson's pocket
Notifications for new leads, calling, WhatsApp, SMS, appointments, tasks and pipeline — every action syncs to the same record managers see on desktop.
Security & access
Built for teams, not just individuals
Role-based permissions control who sees which contacts, pipelines and reports. Access is managed per user, so people leaving the team don't take the customer list with them. Louma runs on secure, reliable cloud infrastructure with data protection measures appropriate for business customer data.
Today
4 open opportunities · 2 tasks overdue
Delivered, not just licensed
We don't hand you an empty CRM
Every Louma account starts with implementation: we configure pipelines, team, channels, forms, automations and reporting around how your business actually sells, then train your team live.
See how Louma would work for your business
Book a 30-minute demo. We'll walk through your lead sources, your sales process and exactly what Louma would automate for you.