Pricing
Transparent pricing. Everything in one place
Four parts, no hidden layers: a one-time implementation, a monthly membership, usage-based communication, and — only if you want more opportunities — qualified leads.
Step 1 — Implementation
Sales & Marketing Infrastructure Implementation
$2,500one-time
Includes 2 live training sessions, onboarding and go-live support. Typical timeline: 2–4 weeks.
Book a DemoWhat we configure
- Louma setup & CRM configuration
- Custom pipelines & opportunity stages
- Custom fields, tags & segmentation
- Users, roles, permissions & sales team setup
- Lead routing & round-robin assignment
- Team calendars & booking pages
- Calling, SMS, email & WhatsApp configuration
- Forms & lead capture
- Dashboards & reporting
- Automations, workflows, nurturing & lead qualification
- Google Ads initial setup & conversion tracking
- Integrations & data import
- Onboarding + 2 live training sessions
Step 2 — Monthly membership
Choose the level of service your sales operation needs
Every membership includes the full platform. Tiers differ in how much we do for you — automation build-out, Google Ads management, optimisation and support — not in features we withhold.
Starter
For small businesses that want to centralise leads, conversations and sales.
$299/month
Start with LoumaIncludes
- Full CRM, contacts & lead management
- Pipeline & opportunities
- Unified inbox: email, SMS, calling
- WhatsApp integration capability
- Calendar & appointments
- Forms & core automations
- Tasks, dashboards & mobile access
- Technical support
Growth
Our recommended plan for growing sales teams.
$500/month
Choose GrowthEverything in Starter, plus
- Advanced marketing automation & sales workflows
- Email sequences, nurturing & lead qualification workflows
- Database feeding & enrichment
- Google Ads management, optimisation & campaign monitoring
- Advanced lead routing & sales team management
- Advanced reporting, conversion tracking & lead source attribution
- Automation management & ongoing system optimisation
- Priority technical support
Scale
For larger teams, higher lead volumes and more complex operations.
$999/month
Talk to SalesEverything in Growth, plus
- Higher operational capacity & advanced customisation
- Multiple sales operations & multi-team workflows
- Advanced team configuration & reporting requirements
- Complex automation architecture & custom acquisition workflows
- Advanced database operations
- Priority implementation requests & dedicated optimisation reviews
- Strategic monthly review & enhanced support
All memberships are billed monthly in USD. Implementation is required for new accounts. Communication usage is billed separately (below).
Step 3 — Communication usage
Pay for what your team actually sends
Communication is usage-based and shown separately so you can see exactly where the cost goes. Most teams spend far less on this than they did on separate calling, texting and email tools.
Additional carrier, provider or platform charges may apply where applicable — for example, per-message WhatsApp conversation fees set by Meta, or international calling rates. Business numbers are provisioned per country; we confirm availability and any number fees during scoping.
Google Ads management
Advertising spend is not included
Growth and Scale memberships include managed Google Ads: campaign setup, keyword research, campaign architecture, conversion tracking, search-term analysis, negative keywords, ongoing optimisation and performance monitoring — all attributed back to leads and revenue in your Louma CRM.
You pay Google directly for media spend, at whatever budget you choose. Louma's fee covers the management, not the ads.
What "managed" means in practice: we build and run the campaigns, connect every click to the lead it produced, and adjust based on which keywords generate appointments and customers — not just cheap clicks. You keep full ownership of your Google Ads account.
Step 4 — Grow (optional)
Qualified leads, starting at $25 each
A separate, optional service for businesses that want more opportunities in the pipeline. We define targeting with you, build and enrich a prospect database, run outreach, and qualify responses. You're billed only for prospects who meet the qualification criteria agreed before launch.
Pricing varies by industry, geography, target customer, lead value, qualification requirements, campaign difficulty and channel. $25 is the starting rate, not a universal price.
Get Qualified Leads| Example at the starting rate | Investment |
|---|---|
| 100 qualified leads | Starting from $2,500 |
| 200 qualified leads | Starting from $5,000 |
| 500 qualified leads | Starting from $12,500 |
Volumes depend on targeting and market. Quantities and pricing are agreed before any campaign launches.
Pricing questions
What does a typical first year cost?
For a Growth membership: $2,500 implementation plus $500 × 12 months = $8,500, plus communication usage (often $50–$200 per month for a small team) and any Google Ads media spend you choose to run. Qualified leads are optional and quoted separately.
Is there a contract?
Memberships are billed monthly. Implementation is a one-time fee for new accounts. Qualified-lead campaigns are scoped and agreed individually, including qualification criteria and target volumes, before launch.
Do higher tiers unlock features that Starter can't use?
No. We deliberately don't lock core software behind tiers. Every membership includes the full platform. Growth and Scale add service: we build and manage more of your automations, run your Google Ads, optimise the system continuously and support larger, more complex teams.
Is training included?
Yes. Implementation includes two live training sessions for your team, plus onboarding support. Ongoing support depends on your membership level.
What counts as a Qualified Lead?
A database contact is not a qualified lead. A prospect becomes billable only when it meets criteria agreed with you before launch — for example a positive response, a request for pricing or a quotation, a completed qualification form, a callback request, or a booked meeting. Cold or unresponsive contacts are never billed.
Can Louma manage my Google Ads?
Yes, on Growth and Scale memberships. Campaign setup, keyword research, conversion tracking, negative keywords, optimisation and monitoring are included; media spend is paid by you directly to Google.
Can I integrate Louma with tools I already use?
Louma connects to Google Ads, Meta lead forms, Google and Outlook calendars, WhatsApp Business, common payment and form tools, and supports webhooks and Zapier-style connections for most other systems. If a specific integration is critical, tell us during scoping and we'll confirm it before you commit.
See how Louma would work for your business
Book a 30-minute demo. We'll walk through your lead sources, your sales process and exactly what Louma would automate for you.