Appointment booking
Turn interest into appointments
Booking links in every message, team calendars that share the load, automatic confirmations and reminders — and when a booking happens, the CRM and pipeline already know.
Consultations · Team calendar
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Why it matters
Every back-and-forth to find a time is a chance to lose the lead
"What times work for you?" is where momentum dies. And when bookings happen in a separate calendar tool, the CRM doesn't know the lead progressed, reminders are manual and no-shows are invisible.
In Louma, booking is part of the sales flow: the link is in the first automated message, the appointment updates the pipeline, and reminders run themselves.
Scheduling by email ping-pong Four messages to agree on Tuesday.
No-shows with no follow-up The slot is wasted and nobody rebooks them.
Calendar tool ≠ CRM The appointment exists, but the opportunity stage doesn't change.
Uneven distribution One rep's calendar is full; another's is empty.
How Louma handles it
Booking that belongs to the sales process
Calendars are configured per team, salesperson, service and location during implementation.
Online booking pages
Public booking links for consultations, viewings, estimates or calls, embedded on your site or sent in any message.
Team calendars and round-robin
Distribute bookings across the team by availability, fairness or priority. Individual calendars for named salespeople.
Availability and sync
Working hours, buffers and limits, synced two-way with Google and Outlook calendars.
Confirmations and reminders
Automatic email, SMS or WhatsApp confirmation, reminders at intervals you choose, with reschedule and cancel links.
No-show workflows
A missed appointment triggers a rebooking sequence and a task, instead of silently disappearing.
Pipeline connection
A booking moves the opportunity to the Appointment stage; an outcome moves it on again.
What's included
What appointment booking includes
Included in every membership. Calendars, reminders and no-show workflows are configured during implementation.
- Online booking pages
- Individual & team calendars
- Round-robin scheduling
- Availability, buffers & limits
- Google & Outlook calendar sync
- Confirmations
- Reminders (email, SMS, WhatsApp)
- Rescheduling & cancellation links
- No-show workflows
- Booking-triggered pipeline updates
- Multiple locations & services
- Booking reporting
Who it's for
For consultations, viewings, estimates and calls
Dental and aesthetic clinics, real estate viewings, home-services estimates, test drives, school open days, advisory consultations, B2B discovery calls. If a booked meeting is the milestone between lead and customer, this is the feature that produces more of them.
Connected to the rest of Louma
Bookings update the CRM contact and pipeline, trigger automation for confirmations and reminders, and are tracked per salesperson in team dashboards and reporting.
In practice
From reply to booked in one message
- The automated first response includes a booking link.
- The lead picks Thursday 10:30 on Sarah's calendar — round-robin chose Sarah because she had the earliest availability.
- Confirmation goes out on WhatsApp; the opportunity moves to Appointment.
- Reminders fire 24h and 2h before.
- Thursday: attended → outcome recorded → next stage. Not attended → rebooking sequence starts.
Common questions
Can customers book online without talking to us?
Yes. Booking pages show live availability for a service, salesperson or team, and customers choose a slot themselves.
Does it sync with Google Calendar or Outlook?
Yes, two-way, so personal appointments block availability and Louma bookings appear in your calendar.
How are appointments distributed across the team?
Round-robin by availability or fairness, or specific calendars per salesperson, service or location — configured during implementation.
What happens when someone doesn't show up?
A no-show workflow sends a rebooking message, creates a task for the salesperson and updates the pipeline.
See how Louma would work for your business
Book a 30-minute demo. We'll walk through your lead sources, your sales process and exactly what Louma would automate for you.