Email that knows where the lead is in the pipeline
Campaigns, sequences and nurturing sent from Louma's CRM — so the message reflects the stage, the salesperson and the last conversation, and stops the moment someone books or buys.
Why it matters
A separate email tool doesn't know who your customers are
Newsletter platforms see subscribers. They don't see that this subscriber has an open proposal, or booked yesterday, or was lost last month. So they send the wrong message.
Email in Louma runs on CRM data. Sequences are triggered by real events and personalised with what you actually know.
Nurturing that never starts Not-yet-ready leads get one reply and then nothing.
Campaigns to current customers "Book your first consultation" sent to people who bought last week.
Open rates, not outcomes No link between an email and the appointment it produced.
Lists exported by hand Segments rebuilt in a spreadsheet every month.
How Louma handles it
From first response to reactivation
Email is both a channel in the inbox and an action in automation, with segments drawn live from the CRM.
Automated sequences
Speed-to-lead intros, proposal follow-ups, post-appointment steps and long-term nurturing, triggered by events and stopped by replies or bookings.
Campaigns and bulk sends
One-off or scheduled campaigns to segments built from tags, stages, sources and custom fields.
Personalisation
Merge fields for name, salesperson, appointment details, service and any custom field.
Segmentation without exports
Smart lists update automatically as contacts change stage or tag.
Reactivation
Sequences for lost opportunities and past customers, with offers timed to their history.
Tracking tied to outcomes
Opens and clicks, plus what matters: replies, bookings and deals from each email.
What's included
What email includes
Email is included in every membership; usage is billed at $80 per 10,000 emails. Sequences and nurturing design are expanded on Growth and Scale.
- Email campaigns
- Automated sequences
- Trigger-based emails
- Templates & personalisation
- Segmentation & smart lists
- Nurturing & reactivation
- Bulk sends & scheduling
- Open, click & reply tracking
- Unsubscribe management
- Sending domain setup
- 1-to-1 email from the inbox
- Pipeline-aware sending rules
Who it's for
For sales cycles longer than one call
B2B services, real estate, education, professional services, high-ticket home improvements and clinics with considered treatments. Anywhere prospects need information over weeks before they decide.
Connected to the rest of Louma
Emails send from the CRM record, appear in the unified inbox, are triggered by pipeline and calendar events, and are measured in reporting by replies and deals.
In practice
A proposal follow-up sequence
- Stage moves to Proposal sent.
- Day 2: short email asking whether they have questions, from the salesperson's name.
- Day 5: a case-relevant email about what happens after signing.
- Day 9: a direct check-in with a call booking link.
- Any reply stops the sequence and creates a task for the salesperson.
Common questions
Can I send email campaigns from Louma?
Yes. Campaigns, scheduled sends and automated sequences are built in and use segments drawn from your CRM.
Do sequences stop when someone replies?
Yes. Sequences stop on reply, booking or a stage change, and can hand the conversation to the salesperson with a task.
Will emails come from our domain?
Yes. We configure your sending domain and authentication during implementation for deliverability.
What does email cost?
$80 per 10,000 emails. Most teams' 1-to-1 and sequence volume is well below that.
See how Louma would work for your business
Book a 30-minute demo. We'll walk through your lead sources, your sales process and exactly what Louma would automate for you.